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Abalance of craft and elevated rebellion, Gen K connects past and future through the visual language of depth and form. With fine gauges and sculptural volume, explore knitwear that mediates tradition and modernity. Heritage stitches are reinterpreted with technical precision, harnessing the wool fibre’s natural capacity for variation in weight, texture and artistic expression.

Gen K carries a double meaning, linking the energy of a new generation with knitwear as its defining medium. This connection places knitting at the centre, positioning stitch, structure and wool as tools for exploring identity, craft and creativity. Fresh and brave, Gen K claims knitwear as a channel of emotional resonance where identity is woven in the continuous loops of fine gauge structures, directly contrasted with full, architectural knits. Gen K reframes the enduring craft of knitting, transposing selfhood into the medium of wool and tying the past to the future with advanced knitting techniques as a testament to individuality.

AGAINST THE GRAIN

Capture the spirit of rebellion in the raw-edged energy of grunge. Explore visual tension with 100% wool across varied yarn counts, from Extrafine Merino wool to surfaces that shift between geometric clarity and deliberate irregularity. Black and white dominate the palette in equal defiance and restraint, where fibre choice shapes both attitude and tactility.

THE GEOMETRY OF COLOURS

Challenge the tension between precision and softness, reworking familiar check motifs through the tactile language of wool. Transform and reinterpret this traditional fabric into soft, dimensional surfaces in 100% wool, wool/alpaca, wool/cashmere and wool/cotton blends.